Royce® Medical Co. was founded in 1968 as a post-operative and cast shoe supplier. In 1981 Royce expanded its product line and adopted telemarketing as a core sales and marketing strategy. By adopting this innovative and low-cost means of distribution, Royce quickly grew to a multi-million dollar company. Royce's cost-effective methods give it a competitive edge and enable it to provide medical professionals with purchasing convenience and unparalleled customer service. Royce specializes in serving the alternate site market such as orthopaedic surgeons, podiatrists, general practitioners, family practitioners, O & P, physical therapists, and orthopaedic technicians.